Underselling
Are you filling up too cheaply?
A night at 95% looks like a win. If the ADR is below last year at the same lead time, that is margin walking out. We show you which nights in the next 90 days are at risk.
Free session, no commitment. And the data assessment comes with a guarantee: if it does not give you 3 actionable priorities, you do not pay.
Why you do not see it
The report celebrates it
The occupancy report shows the night in green. Nobody checks the rate it sold at.
The RMS watches the market
It tells you how the compset moves, not whether your ADR is behind your own last year at the same lead time.
It shows up at month-end
By the time it appears in the monthly report, the night has gone and there is nothing left to fix.
How we detect it
We compare your book with last year's, night by night, and flag the nights that meet the rule. Every morning, with nobody consolidating anything.
- 1On-the-books occupancy above the threshold you choose, for example 85%.
- 2On-the-books ADR below the ADR of the same night last year, at the same lead time.
- 3For the next 90 days, with the events on each date and the last 7 days' pickup.
What you do with it
Close the cheap rates
Close low-priced rates and contracts on those dates.
Raise the price
Raise the BAR while there is still demand.
Protect the night
Apply minimum stays or restrictions where it makes sense.
Where to start
The revenue audit reviews rates, channels, pace and forecast against your real history, including the nights at risk of underselling. If you would rather start with all your data, the data assessment comes with a guarantee: if it does not give you 3 actionable priorities, you do not pay.
Frequently asked questions
Do I need an RMS?
No. If you have one, we use it as a source. If not, the analysis comes from your PMS and your history.
What data is needed?
Your PMS bookings with their creation date, so each night can be compared with last year at the same lead time. In the session we look at how to get them out of your system.
I already have Lighthouse. Doesn't it tell me this?
Lighthouse tells you what the market is doing. Underselling is measured against your own last year, with your own data. They are two different questions and they complement each other.
How long does it take you today to know how the month is going?
In 30 minutes we look at your sources, the questions you cannot answer yet and whether the assessment makes sense for you. If we cannot help, we tell you.
- First session
- 30 min
- Free, no commitment
GuaranteeIf the report does not give you at least 3 actionable priorities, we do not charge for it.
Book a 30-min session30 minutes by video call
Or request the assessment directly
Or email us at hello@kybernesgroup.com